This summer just gone, the firm agreed to become the shirt sponsor of Newcastle United for an undisclosed fee. In 2017-18 gambling companies feature on the jerseys of nine Premier League clubs. Facebook Twitter Pinterest Synergy’s interactive infographic on shirt sponsors shows the changing commercial landscape of the Premier League. “In foreign markets an association with a Premier League football club creates trust because it’s the leading league in the world,” Pratt adds. Photograph: Ben Radford/AllsportSo shirt sponsorship is about exposing your unknown name to as many people [especially young men] as possible.

Source: The Guardian October 08, 2017 13:20 UTC